4871 Palm Coast Pkwy NW #2
Palm Coast, FL 32137
Phone: 386-246-3131
FAX: 386-246-3162
4871 Palm Coast Pkwy NW #2
Phone: 386-246-3131
Expired Listings
Here’s another great source of Listings; Expired Listings.
These are listings that had time on the market, but did not sell at the listed price. Now we probably know why it didn’t sell. Keeping in mind that Price and Marketing is what sells houses, it was probably overpriced. But how do we contact and approach an owner of an expired listing? Well, the answer is empathy. Don’t call, don’t send a letter, knock on the door! First thing in the morning, run the list of expireds from the MLS. Then pick the ones that you want to list and print the listing sheet. Knock on the door and ask the owner if they are still interested in selling their home. If the answer is yes, then ask to show them your proven marketing plan as to how you can sell their home. Then ask for an appointment. If the answer is no, ask if their plan has changed.
The goal is not to sell the home. The goal is to move away to bigger and better things. Selling the home is an objective to the goal. So, has their plan changed? If not, you would like to show them how you will help them attain their goal. Now when speaking always talk a little slower and lower. This will help demonstrate empathy. We know the price was high, but don’t bash the REALTOR, do your diligence with a good CMA and explain that the price is market driven and that the price in your CMA is what you would list for. Don’t ever take and expired listing and relist it for the same price!
If you would like more information contact me. I’m Ric Giumenta. You can have a good day or a bad day. It’s your choice.
Make good choices. See you next time!
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About the author
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